Cuesta Studios / Our work / Donghua Temple
Case study · Culture · China
One of the largest Zen temples in China, with no audience outside it. We built the account from nothing for people who had never heard of the place, and never spent a franc on ads.
One of the largest Zen temples in China, and almost nobody outside it had heard of the place. The account existed but spoke to people who were already there.
We rebuilt it for an audience that had never visited. Reels shot inside the temple and around the grounds, photography for the profile and the retreats, and a posting rhythm that kept going between visits. No ad spend at any point.
The account now reaches people with no prior connection to the temple, and visitors regularly arrive having found it online first.
Half an hour on a call and a test video before you commit to anything.