We have room for four new clients this quarter in Lucerne and Zürich

Cuesta Studios / Our work / Metabolic Blueprint

Case study · Fitness · Coaching

Metabolic Blueprint

One-to-one coaching sold on trust rather than transformation photos. Cinematic sessions filmed in the gym, cut for people deciding whether to commit.

Selected reels

The problem

One-to-one coaching sold on trust rather than before-and-after photos, which rules out most of what fitness content does.

What we made

Cinematic sessions filmed in the gym, cut for someone deciding whether to commit rather than someone looking for motivation. Reels and photography, with the writing doing more work than the footage.

Where it is now

The content speaks to the person weighing it up, which is a smaller audience and a far better one.

Want something like this?

Half an hour on a call and a test video before you commit to anything.

Message us