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Cuesta Studios / Our work / Weltjugendtag

Case study · Youth · Stans

Weltjugendtag

A Catholic youth festival with a formal church account and an audience of teenagers. We rebuilt the voice for the people actually attending, and filmed the festival as it happened.

Selected reels

The problem

A Catholic youth festival with an audience of teenagers and an account that sounded like a parish newsletter. The gap between the two was the whole problem.

What we made

We rewrote the voice for the people actually attending and filmed the festival as it happened rather than staging it afterwards. Reels cut the same week so they landed while the event was still live.

Where it is now

The account now reads like the people in it, and the festival has footage it can use for the next one.

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